Feedback

Getting feedback is essential for understanding how to interact with our surroundings and digital products, but it's also essential for moving your design practice forward.

By Daniel Shires

·

July 4, 2025

Feedback

As designers, we know that creating great products means constantly testing, iterating, and refining. But that process doesn’t just apply to the work—we apply it to ourselves, too.

Learning the hard way

Over the years, I’ve received feedback on everything from the visual design of an interface, to how I present ideas, to how I frame problems and think through solutions.

Sometimes that feedback has been positive—recognition for hard work or clarity of thought. Other times, it’s been more challenging—constructive critiques that pointed out gaps or pushed me to rethink an approach.

When I was starting out, I found critical feedback especially tough. I understood it was necessary, but part of me still felt like I’d failed. Even when I knew the comments weren’t personal, it felt personal—because my work felt like an extension of me.

Moving forward

But what I’ve realised is that growth comes not just from doing the hard work, but from being open to reflection and critique. Feedback—especially the kind that stings a little—is what pushes us to ask better questions, sharpen our ideas, and become more thoughtful designers.

I wouldn’t be the designer I am today without years of input from peers, leads, and mentors. Learning to receive feedback without defensiveness—and learning how to give it with empathy—has been one of the most valuable skills in my practice.