MASO Fitness

Getting people fit in Sydney's Inner West

Client

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MASO Fitness

Role

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UX/UI & Branding

Overview

Dale and James approached me to help develop a brand identity and website for MASO Fitness, a new personal training and outdoor fitness group in Sydney’s Inner West. The brief was to create a vibrant and energetic brand identity with a bold colour scheme.

From research and development from their target brands, through to logo ideation and brand identify – I developed a vibrant and outgoing brand that reflected their fun and active fitness classes.

Logo development

Logo development

Researching brand identity

Researching brand identity

Logos

The logo concept utilised three seperate ideas to form a single icon

Maso Fitness

A graident was used to add depth and a playful quality to the logo

The 'M' icon

The 'M' icon

Photography

Photography was planned in advance as part of the website design process

The homepage was built using Wordpress

The homepage was built using Wordpress

Posters

Posters

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