MASO Fitness
Getting people fit in Sydney's Inner West
Client
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MASO Fitness
Role
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UX/UI & Branding
Overview
Dale and James approached me to help develop a brand identity and website for MASO Fitness, a new personal training and outdoor fitness group in Sydney’s Inner West. The brief was to create a vibrant and energetic brand identity with a bold colour scheme.
From research and development from their target brands, through to logo ideation and brand identify – I developed a vibrant and outgoing brand that reflected their fun and active fitness classes.
Logo development
Researching brand identity
The logo concept utilised three seperate ideas to form a single icon
A graident was used to add depth and a playful quality to the logo
The 'M' icon
Photography was planned in advance as part of the website design process
The homepage was built using Wordpress
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