Maso Fitness
Getting people fit in Sydney's Inner West
Role
Digital Design
Tools
Illustrator, Figma, Wordpress
Duration
6 Weeks (Dec 20')
The Challenge
Dale and James approached me to help develop a brand identity and website for MASO Fitness, a new personal training and outdoor fitness group in Sydney’s Inner West.
The brief was to create a vibrant and energetic brand identity with a bold colour scheme.
The Solution
From research and development from their target brands, through to logo ideation and brand idenity – I developed a vibrant and outgoing brand that refletcted their fun and active fitness classes.
Research and Development
Logo development
The logo concept utilised three seperate ideas to form a single icon
A graident was used to add depth and a playful quality to the logo
The 'M' icon
Photography was planned in advance as part of the website design process
The homepage was built using Wordpress
The mobile design was
Posters
Stationary
