Maso Fitness

Getting people fit in Sydney's Inner West

Role
Digital Design
Tools
Illustrator, Figma, Wordpress
Duration
6 Weeks (Dec 20')
Maso Fitness

The Challenge

Dale and James approached me to help develop a brand identity and website for MASO Fitness, a new personal training and outdoor fitness group in Sydney’s Inner West.

The brief was to create a vibrant and energetic brand identity with a bold colour scheme.

The Solution

From research and development from their target brands, through to logo ideation and brand idenity – I developed a vibrant and outgoing brand that refletcted their fun and active fitness classes.


Research and Development

Research and Development

Logo Development

Logo development

Logo concepts

The logo concept utilised three seperate ideas to form a single icon

A graident was used to add depth and a playful quality to the logo

A graident was used to add depth and a playful quality to the logo

The 'M' icon'

The 'M' icon

Brand photography

Photography was planned in advance as part of the website design process

Maso Fitness Homepage

The homepage was built using Wordpress

Mobile Design

The mobile design was

Brand Rollout posters

Posters

Brand Rollout posters

Stationary

Brand Rollout posters

The theme was #NewYearNewYou