Maso Fitness
Getting people fit in Sydney's Inner West
Role
Digital Design
Tools
Illustrator, Figma, Wordpress
Duration
6 Weeks (Dec 20')
![Maso Fitness](/../img/digital-design/images/maso-fitness/Maso-Project-Tiles-1.webp)
The Challenge
Dale and James approached me to help develop a brand identity and website for MASO Fitness, a new personal training and outdoor fitness group in Sydney’s Inner West.
The brief was to create a vibrant and energetic brand identity with a bold colour scheme.
The Solution
From research and development from their target brands, through to logo ideation and brand idenity – I developed a vibrant and outgoing brand that refletcted their fun and active fitness classes.
![Research and Development](/../img/digital-design/images/maso-fitness/maso-concept.webp)
Research and Development
![Logo Development](/../img/digital-design/images/maso-fitness/maso-concept-logo.webp)
Logo development
![Logo concepts](/../img/digital-design/images/maso-fitness/maso-concept-logo-02.webp)
The logo concept utilised three seperate ideas to form a single icon
![A graident was used to add depth and a playful quality to the logo](/../img/digital-design/images/maso-fitness/maso-concept-final-logo.webp)
A graident was used to add depth and a playful quality to the logo
![The 'M' icon'](/../img/digital-design/images/maso-fitness/maso-concept-final-logo-icon.webp)
The 'M' icon
![Brand photography](/../img/digital-design/images/maso-fitness/maso-brand-photography.webp)
Photography was planned in advance as part of the website design process
![Maso Fitness Homepage](/../img/digital-design/images/maso-fitness/maso-desktop-homepage.webp)
The homepage was built using Wordpress
![Mobile Design](/../img/digital-design/images/maso-fitness/maso-mobile-page.webp)
The mobile design was
![Brand Rollout posters](/../img/digital-design/images/maso-fitness/maso-rollout-posters.webp)
Posters
![Brand Rollout posters](/../img/digital-design/images/maso-fitness/maso-rollout-stationary.webp)
Stationary
![Brand Rollout posters](/../img/digital-design/images/maso-fitness/maso-new-year-promo.webp)